Posts tagged flip flops

Largely marketed as ‘The world’s best rubber flip-flops’ and being seen on the likes of Jennifer Aniston and Cameron Diaz on glossy pages, I just had to try them out.

If you’re one of those who reads fashion/celeb mags you are likely to have heard of them.  For those blissfully ignorant – Havaianas, with the debatable pronunication of ah-vai-YAH-nas – have been around for quite some time.

First made in the 1960s for the poor and sold on the streets, these flip flops are now worthy of being sold on the shelves of Knightsbridge’s Harrods and New York’s Bloomingdale’s.

Originating and still being manufactured in Brazil, Havaianas are now being sold all over the world.

You might quite rightly ask what justifies them as being the best flip flops in the world with a price tag of around £20 a pair here in the UK.

Well, they say that the soft, comfy rubber is made from a secret recipe, with a sole that retains no odours and pigment paint for a pattern that won’t wear away.  The logo is garnished across the strap to show off the brand.

They come in a menagerie of different colours and patterns, tailored for men, women and even those taking their first steps. You can even buy some dripping in Swarovski crystals.

And when trying out my own new pair of Slim Peacock Havaianas that I have had my eye on for a while, I began to understand the cult following.

They most definitely are the comfiest pair of flip flops I have ever worn, made better by the most beautiful colouring and pattern.  Yet despite this, I’m still not sure whether they can justify their weight in gold. 

A winner in the style stakes, but any more required pairs of flip flops can be picked up from a high street store at less than half the cost.

Check out the full Havaianas collection here.

This feature was published on BUzz.